Facebook Shenanigans – 124

In the light of recent events I felt compelled to discuss the subject of Facebook. I don’t meant to single out Facebook specifically. However this is the right time to talk about how great power in technology can influence our lives.

I read the book: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by NYU Stern marketing professor Scott Galloway

Facebook claims to be a technology platform and not a media company. Facebook does not mediate, curate, or fact check any content. The democratization of content is a double edged sword.

Facebook has over 2 billion users. A phenomenal amount of time is spent by users on it.

Facebook doesn’t pay for content, the users generate it for free.

Facebook charges for advertisement and use of its data.

Facebook has all the upside of a media company (ad revenue) with none of the downsize (doesn’t pay for content generation, no accountability for content)

The New York Times wrote:

Russian agents intending to sow discord among American citizens disseminated inflammatory posts that reached 126 million users on Facebook, published more than 131,000 messages on Twitter and uploaded over 1,000 videos to Google’s YouTube service, according to copies of prepared remarks from the companies that were obtained by The New York Times.

Cambridge Analytica used Facebook data to which has links to President Trump’s 2016 campaign, exploited a loophole in Facebook that allowed it to access data using an app created by a third-party research firm. Reference

False news moved through Twitter “farther, faster, deeper and more broadly” than the truth, said Sinan Aral, a professor of information technology at MIT who studies social media networks. Reference

You can never guarantee something posted to the web can be erased.

Always treat anything posted on the internet as public.

2018-04-01T23:13:30+00:00